Miura Golf Inc.

Miura Golf Inc. hired Blair Kaplan Communication to build a Twitter and Instagram account and manage their online communications such as: Facebook Page, Twitter profile and Instagram profile. By creating an intriguing social media tactical plan the included a detailed content posting schedule, contests and other marketing initiatives, Miura Golf claimed the online space for specialty golf clubs and #discoverperfection.

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Deliverables:

  • Redesign existing Facebook Page
  • Merge multiple Twitter accounts and build one, master profile
  • Build and grow Instagram profile
  • Construct and execute a social media tactical plan and create ongoing conversations on all social media platforms
  • Build out Facebook contest
  • Create Twitter contest
  • Claim the online space for #discoverperfection

Goals Achieved

  • Over 6 months Facebook Likes grew by over 8000
  • Miura Magnificence – Oakley Awesomeness Giveaway entries on Facebook: 1015
  • Averaging 100 likes per Instagram picture
  • Daily posts on all platforms
  • Fans using #discoverperfection and #miuragolf when posting images on Facebook, Twitter and Instagram

Examples

MiuraFacebook-case-studie