Astone Fitness Case Study
Promotion: Show Us Your Best Workout Face
Goal: Create awareness of their newest product, The Human Trainer, and draw more attention and traffic to their Facebook page.
Medium: Booth at CanfitPro (tradeshow) in Toronto and Facebook
Promoted on: Twitter, Website, Newsletter, Blog and Facebook.
Contest:
We created a promotion called “Show Us Your Best Workout Face” which allowed our fans to physically get involved. They came by our booth at the trade show and we took a picture of them trying out The Human Trainer. Once we snapped their shot, including their best workout face, we uploaded it to our Facebook page. They had to like our page and tag their photo for a chance to win the prize. We also allowed fans to send us their pictures if they were not at the show. We then had a panel of judges who chose the winner, who made the best face when working out using our product.
Outcome:
- During that period (9 days) we received 338 new Facebook likes reaching 1030 Fans
- A growth of 26% post feedback
- Most of their traffic remained on Facebook
- 1.5% of the traffic from Facebook that were highly engaged!
