Kickin’ It Old School

Being a professional communicator who specializes in marketing in the digital space, people often think that I’m a “techie” or that everything I do is purely digital. This, my friends, is not true. If you are having computer issues, I can Google a solution for you but I probably don’t know how to fix it. […]

The Creator Series: Laura Zgud

LAURA If you’ve been around Pemberton for a while there’s a good chance that you either know or have heard of Laura Zgud. When I moved here six years ago I would see her around town and when I discovered The Paddle Barn is when I began to follow her on social media. Her Instagram account fascinates […]

Lessons Learned: The 2017 Edition

I was lucky because I started off 2017 on a high note. I was newly engaged and focusing on growing my business without also having a job. This meant that I was not going to be working full time for someone else and will be working full time for myself. The year provided me some of […]

Creating Unique Hashtags for Life Events

Using social media to connect with family and friends has never been easier. You can make Facebook events for family reunions, you can share fun articles with family members on Twitter or Facebook and you can use Instagram to document precious moments. One thing that is picking up popularity is the concept of creating a […]

A Decade of Hashtagging

Believe it or not, the “hashtag” is turning 10! On August 23, 2007, a Twitter user names Chris Messina used the first hashtag on Twitter (which was “#Barcamp”). Nowadays there are around 125 million hashtags tweeted every single day. When using a hashtag with your social media post, you are essentially adding a hyperlink which […]

Instagram Secrets

One of the things that I love to do is to educate and social media. I spend a lot of time perfecting the art form of creative content creation (and strategy) so when I learn shareable nuggets, I love to spread my knowledge. This past June, I was a guest on Keep It Simple Social […]

My Takeover of The Big Idea

At the end of 2016 I was given the opportunity to take over the Whistler Chamber’s column, The Big Idea, in Whistler’s local newspaper, the Question. I was tasked with writing 6 articles. It was a cool opportunity and my job was to connect with local businesses who are doing unique and innovative things and […]

What to Do If You Come Across an Internet Troll

As a young child, I had a few collections including Pogs, Beanie Babies, stickers and Troll Dolls. Until recently I thought a troll was either a cute little toy with a gem for a bellybutton and colourful hair that defies gravity or a grumpy monster that lives under a bridge. Boy, was I wrong. I’ve […]

Opportune Times to Manage Social Media When You Are “Too Busy”

Ah, the curse of being “too busy.” What does that even mean? Being “busy” can be defined as simply just having too much to do. Well, one of the things that fall to the backburner to the folks who are too busy is the task of managing their social media. However, I am here to […]

Tech Tails: How Hashtags Can Influence Parenting

It’s most likely that your phone is close by at all times. It’s also quite probable that your phone has a camera. Well, a common par- enting trend is to snap those interesting and unique parenting moments and sharing it on social media. A few parents post and a lot of parents choose not to […]

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